ORLANDO, Fl., May 12, 2009: The Nielsen Company today announced that it has extended its relationship with General Mills (NYSE: GIS), one of the world's leading food companies, to provide integrated marketing and media services within the United States.
Under this extended agreement, Nielsen will provide General Mills with retail tracking, insights on consumer purchase behavior, advanced analytic tools and technology services. These integrated solutions will help General Mills drive its leading brands and customer relationships in the U.S. marketplace.
"General Mills has relied on Nielsen for quality insights and marketing analytics for many years," said John J. Lewis, president and CEO, Nielsen Consumer North America. "General Mills is on the leading edge of analytical application of marketing and media information, and Nielsen continuously strives to enhance our analytics with our innovative tools, content integration and engaged teams to drive General Mills' brands and customer relationships forward. We have strengthened our commitment to develop future solutions to meet General Mills' evolving business needs."