Know What's Next In
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    Who’s Winning the Claim Game in the Pet Food Arena?

    When it comes to the consumer product goods industry, there’s ironically a few categories that aren’t actually intended for people consumers. Pet care is the perfect example. That said, however, discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.

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    The Database: Turning Shopper Disloyalty into Brand Opportunity

    While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won’t seek an alternative elsewhere.

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    KNOW WHAT'S NEXT. GET THERE FIRST.

    What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.