While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”
The speed of technological advancement has forced Baby Boomers to update their attitudes as well as their operating systems. Media owners, publishers and the technology industry as a whole can sometimes overlook a key demographic that deserves more attention: Baby Boomers.
There’s a new trend in the fast lane on Australian roads. SUVs are experiencing a boom due to an influx of new models over the past 18 months, with even more on the way. As a result, small and medium sized SUVs are the vehicle of choice across the country, having overtaken passenger cars in terms of new car sales.
Last year more than $290 million was spent on advertising the automotive industry in New Zealand, with 77% of this spend going to the promotion of vehicles. That’s approximately $223M being spent to target potential car buyers.
Image-conscious Aussies are avid trendsetters who like to stand out from the crowd, try to look stylish at all times and wear designer labels to improve their image. According to the emma CMV survey for the period April 2017 - March 2018, over 3.7 million Australians aged 14+ identify as being image-conscious.