While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
In 5 years, 50 percent of the U.S. population will be 50+. Despite numbers of 80 million strong, they have been unaddressed by many marketers and advertisers since aging out of the popular 18-49 group. Why have some brands passed them by? What are others doing successfully for a group that is redefining aging? Nielsen research - done jointly with creative agency, Boomagers - provides new insights and ways of understanding the market potential of today's 'Boomers', and shows that keeping pace with them can improve the health of a brand's bottom line.
When it comes to music, games, books, TV shows and movies, people have more choices than ever before. Will they stream digitally or buy a physical copy? Subscribe to a service or make a one-time purchase? View content on the computer, mobile device, ereader or game console? Understanding these key behaviors are essential for executives making everyday decisions -- and that's before buyers even get to the thousands of titles that are available to pick from.
Gaming continues to grow and evolve across screens in new and interesting ways. Understanding who the gaming audience is, what and how they play, and how gaming fits into their broader entertainment profile is as important as ever for this dynamic industry. In this year’s annual U.S. Gaming: A 360° View webinar, Nielsen will discuss key trends in gaming and its interconnections with other forms of media and entertainment ― all from a consumer perspective.
You may be wondering: How does social media advertising fit into the larger advertising ecosystem? How are consumers engaging with social media? The proliferation of social TV? The second screen experience? With our eyes and your foresight, learn about trends in video, digital and social media to influence today’s consumers.
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.